26 December 2012

The 2012 Saks After Christmas Sale: A Lesson Learned


For those of you that are virgins to the Saks After Christmas Sale, here is a glimpse of what it looked like last year:


As highlighted in the beginning of that video, things were out of control from the moment the doors to Saks opened on December 26th 2011 at 8am. So certainly we were curious to see how the store would handle any mayhem that erupted this time around. And from the looks of the line, there were tons more people here than ever before.


But just as our intimations advised, Saks was armed and ready for battle.


The no running rule, decision to leave all doors unopened except for the main entrance, and hiring of extra security staged outside and throughout the store kept things orderly.

But the mass amounts of people seemed unavoidable.

8:02 am: The Elevator Bank at
Saks Fifth Avenue

And as expected, everyone was headed to "Eight", where the wonderful world of shoes came alive.


Once we arrived on eight, we saw no fights, but the standard pushing and shoving was in full swing.




People were as thirsty for YSL and Miu Miu at 70% off as ever, and who can blame them. We were simply more interested in capturing these precious moments than succumbing to the magnificent discounts.

To sum it all up? Saks Fifth Avenue surely saw the need to protect their store after last year's fiasco. It may have been less fun for us havoc lovers, but the likelihood of one leaving the store unscathed seemed far more plausible this time around. Just be prepared to embrace the throng...

And the long, long, long line that stretched to the 7th floor of the department store that was filled with hopeful shoppers waiting for a chance to grab a pair of shoes or two.


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