About Us

It all started in the city's largest H&M store. Victor and Rolf was launching an exclusive line for H&M, and we wanted to score a piece or two by one of our then favorite designers. Little did we know that what would come out of that day would be far more interesting than a tuxedo jacket. What we became were two shoppers on speed-- pushing, shoving, and screaming our way through the throngs of crazy customers. A few short years later, we were smart enough to realize that these moments were so precious they had to be filmed. And hence, our baby was born...